Uncategorized

Stop using ‘customer-centricity’ as a buzzword

Wonderful article here from Rami Hmadeh, who takes a look at brand experience and where customers fit into the equation. Elevating the Customer Experience is often touted as the end goal, or deliverable for an innovation project, but sometimes there is a missed opportunity to take it a step further. Customer centric design and design thinking can often reveal business model paradigm…