Why Verified Identity Is the Future of Insurance Payments

By Christopher Frankland

At ITC 2025, one theme echoed louder than any product launch or AI demo: trust. In a world increasingly powered by automation and instant payments, the question isn’t whether insurers can pay faster – it’s whether they’re paying the right person, at the right time, to the right account.

In insurance, every payment is a promise. That promise is only as strong as the identity behind it. And as fraud grows more sophisticated, identity verification has quietly become the new frontline of operational resilience.

The Identity Gap in Digital Disbursement

The insurance industry has done a remarkable job digitizing workflows – from claims intake to broker onboarding – but payouts remain a soft spot. Many insurers still rely on static, one-time verification methods that simply weren’t built for today’s real-time economy.

The result? Broker commissions misdirected to the wrong accounts. Claims delayed by false positives. Fraudsters exploiting weak verification layers to intercept billions in legitimate disbursements.

The National Insurance Crime Bureau projects a 49% rise in identity-linked insurance fraud by the end of 2025, much of it driven by synthetic identities – convincing, AI-assembled personas blending real and fake data. The cost isn’t just financial; it’s a direct hit to customer confidence and brand integrity.

Verification as a Strategic Advantage

That’s why Verituity’s approach stands out. They’re not simply moving payments faster – they’re verifying them smarter.

Through their Zero Trust Payout Verification™ framework, Verituity continuously authenticates payees across the full payout lifecycle. Every broker commission, every claims payment is dynamically verified in real time – ensuring funds land with the verified payee, at the verified account, the first time.

This shift from static to continuous verification transforms payout precision from a compliance checkbox into a competitive edge. For brokers, it means fewer payment disputes and faster, more reliable commissions. For insurers, it means drastically reduced leakage, stronger fraud defenses, and a measurable boost in operational accuracy.

The Impact on Broker and Claims Payments

Verituity’s clients are already seeing payment accuracy improvements of up to 92%, and check volumes reduced by as much as 85%. Their platform supports 11 major payment rails – including ACH, FedNow, push-to-card, and Zelle® – giving insurers the flexibility to meet brokers and claimants where they are, without compromising on verification rigor.

At ITC, I heard it again and again from carriers and brokers alike: speed is no longer the differentiator – trust is.

Verified identity is what makes digital transformation real. Without it, every “instant” payment introduces instant risk.

The Future Is Verified

For an industry built on promises, verified payouts aren’t just good governance – they’re good business. As carriers modernize their payment infrastructure, Verituity is showing what the next era looks like: faster, safer, smarter transactions that protect both sides of the relationship.

If you’re still relying on static checks or manual payouts, it’s time to rethink your payment DNA.
Because the future of insurance isn’t just digital. It’s verified.